Tuesday, 30 November 2010
Newspaper Evaluation: Semiotics.
The front cover of this newspaper presents a mythic construction of the interests of working class men; presenting football, cricket and the X Factor to create intrigue to this target audience. However, it is played up by the middle class as much as it is projected onto them. It is also a mythic construction of masculinity and femininity; again the use of sports to connote males and porn stars and sexy santas connote females.
The picture denotes Katie Waissel and connotes innocence. Nevertheless, this contrasts to context of the text. The language used within this article is common, thus connoting that the writers of the article are speaking your language; they share your cultural code. The use of 'Shaggy Sheila' to refer to Katie's grandmother signifies porn and connotes typical pub banter; this known as orality.
The use of the red text on 'X Factor babe's shock' dramatises the idea of shock but connotes negativity. The word 'babe' connotes a commoner and the use of slang language, again in an attempt to connect with the readers cultural code.
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